In today’s modern Digital Marketing environment,, businesses need to leverage the power of Marketing technology to stay ahead of the competition. According to a report by Accenture, “Companies that invest in their digital capabilities are growing their revenues at twice the rate of those that are not.” However, with the vast MarTech vendor landscape, it can be overwhelming for businesses to understand what tools they need and how to integrate them to drive business outcomes successfully. This is where a strategic consulting team can help.
At our strategic consulting firm, our team of marketing and technology experts understand the complexity of MarTech solutions. We believe that businesses need to bridge the gap between marketing and technology to succeed in today’s digital age. According to a report by McKinsey, “To realize the full potential of digital, companies must also foster a culture that embraces experimentation and rapid iteration, as well as collaboration across departments.”
Creating a Comprehensive Technology Roadmap”, “Selecting the Right Platforms and Vendors”, “Optimizing Technology Solutions for Superior Customer Experiences”
Our digiquationTM Strategy engagement is designed to help businesses create a comprehensive technology strategy that delivers value at each of The Four Moments of TruthTM for their customers.
We work with our clients to understand their customer’s journey and identify opportunities to enhance the customer experience using strategy, tactics, and Marketing Technology. We also take into consideration business efficiencies and vision, as technology solutions must align with a business’s long-term objectives. As Gartner explains, “Digital transformation is not just about technology. It is about building a digital mindset into the culture of the enterprise.”
We understand that choosing the right platform and vendor is critical for businesses to successfully implement their technology strategy. As MarketingProfs explains, “The right MarTech stack can help your organization create a personalized, omnichannel experience for customers and improve ROI.” However, selecting the right platform and vendor can be challenging, as there are many options available. That’s why we help businesses evaluate specific platforms and vendors, guide RFPs for vendor selections, and provide capability-focused assessments.
Once businesses have a technology strategy and have selected the right platforms and vendors, the next step is to ensure that all solutions are seamlessly integrated and optimized to deliver maximum value. As Harvard Business Review explains, “The most successful digital transformations are those that carefully weave together business strategy, customer experience, and technology.” At our firm, we act as a strategic advisor to help businesses stay on track with their technology transformation programs and make sure that all solutions align with their business objectives. We also provide solution architecture services to ensure that all technology solutions are seamlessly integrated and optimized to deliver maximum value.In conclusion, building technology solutions that deliver consumer value requires a deep understanding of MarTech solutions, vendors, platforms, standards, and integrations. As Accenture points out, “Technology is just the enabler. It’s the understanding of customer needs, the development of new business models, and the creation of new customer experiences that drive growth.” At digiquationTM, we help businesses of all kinds bridge the gap between marketing and technology to create a comprehensive technology strategy that delivers value moments for their customers while considering business efficiencies and vision. We also help businesses choose the right platforms and vendors and optimize their technology solutions to deliver superior customer experiences. Retaining digiquationTM ensures that integration and execution of our recommended strategies and tactics align with your business vision and ROI goals.
Here are links to the references used in the article:
- Accenture. (2016). Digital Transformation: Redefining the rules of competition. Retrieved from https://www.accenture.com/us-en/insight-digital-transformation-redefining-rules-competition
- Gartner. (2021). What is Digital Transformation? Retrieved from https://www.gartner.com/smarterwithgartner/what-is-digital-transformation/
- McKinsey. (2016). The Seven Traits of Effective Digital Enterprises. Retrieved from https://www.mckinsey.com/business-functions/digital-mckinsey/our-insights/the-seven-traits-of-effective-digital-enterprises
- MarketingProfs. (2019). Choosing the Right MarTech Stack. Retrieved from https://www.marketingprofs.com/articles/2019/40809/choosing-the-right-martech-stack
- Harvard Business Review. (2019). Digital Transformation is Not About Technology. Retrieved from https://hbr.org/2019/03/digital-transformation-is-not-about-technology