Are you looking to maximize your advertising and promotion ROI? Look no further than the best-in-class marketing technology tools available. In this guide, we’ll explore various subcategories of advertising and promotion and identify the top marketing technology tools that will help you achieve your marketing goals.

Do you need help to reach your target audience through display and programmatic advertising? Amplify your reach with Google Display & Video 360. This tool offers advanced targeting options, making it easier for businesses to reach their audience effectively. Alternatively, try Google Ads for visually appealing ads and placements on websites that are part of the Google Display Network.

Do you want to engage with your customers on mobile devices but need help figuring out how? Try Braze. This best-in-class marketing technology tool offers personalized mobile messaging and automation capabilities, making it easier for businesses to connect with their audience on mobile devices.

Are you interested in native/content advertising but unsure where to start? Use Taboola, a tool that offers native advertising capabilities and advanced targeting options, making it easier for businesses to connect with their audience through valuable content that feels less like an ad and more like valuable content.

Do you need help managing your public relations efforts effectively? Use Cision, a tool that offers media monitoring and influencer outreach capabilities, making it easier for businesses to manage their PR campaigns and get the media coverage they deserve.

Are you looking for an effective way to reach your target audience through print advertising? Use Adobe InDesign, a tool that offers advanced design capabilities and enables businesses to create high-quality print materials that appeal to their audience.

Do you need help to connect with your audience through search advertising? Try Google Ads. This tool offers advanced targeting options and keyword research capabilities, making it easier for businesses to communicate with their audience when actively searching for products or services.

Are you looking to reach your audience where they spend most of their time? Use Facebook Ads, a best-in-class marketing technology tool that offers advanced targeting options and a large audience, making it easier for businesses to connect with their audience effectively.

Are you interested in the power of video advertising to capture your audience’s attention? Use YouTube Ads, a tool that offers advanced targeting options and a large audience, making it easier for businesses to tell their story and reach their audience through video advertising.

Maximize your advertising and promotion ROI with the best-in-class marketing technology tools available. By leveraging these tools, businesses can address the pain points and challenges that their target audience is facing, engage them with persuasive copy, and demonstrate how their product or service is the ideal solution to their problem. Whether you’re creating engaging email marketing campaigns, compelling sales pages, or informative blog posts, remember to present the problem, agitate it by amplifying its negative consequences or associated emotions, and present your solution as the ideal way to alleviate their problems.

As technology advances, advertising and promotion evolve with new marketing tools that give businesses unique ways to reach their target audience. This guide will explore the best-in-class marketing technology tools for advertising and promotion across various subcategories.

Display and Programmatic Advertising

Display and programmatic advertising are two of the most popular ways businesses reach their target audience. For display advertising, Google Ads is a popular tool that allows businesses to create visually appealing ads and place them on websites that are part of the Google Display Network. However, for programmatic advertising, the best-in-class marketing technology tool is Google Display & Video 360. This tool offers programmatic ad buying and advanced targeting options, allowing businesses to reach their target audience effectively. Its limitations include a steep learning curve and high costs for small businesses.

According to Jennifer Shin, founder of 8 Path Solutions, “Programmatic advertising is an innovative way to advertise that leverages data and algorithms to help advertisers deliver more targeted and relevant messages to their audiences.”

Mobile Marketing

With the rise of mobile usage, mobile marketing has become essential to advertising and promotion. For mobile marketing, Braze is a best-in-class marketing technology tool that offers personalized mobile messaging and automation capabilities, making it easier for businesses to engage with their customers on mobile devices. Its limitations include high costs and a need for advanced analytics.

As Andrew Gazdecki, founder and CEO of micro-influencer marketing platform, Bizness Apps, says, “Mobile marketing is not just about smartphones, it’s about a customer-centric way of thinking.”

Native/Content Advertising

Native advertising and content advertising are two forms of advertising that blend in seamlessly with the content they are placed in. For native/content advertising, the best-in-class marketing technology tool is Taboola. This tool offers native advertising capabilities and advanced targeting options, allowing businesses to reach their target audience effectively. Its limitations include a need for more transparency and limited reporting capabilities.

John Koetsier, VP of Insights at Singular, says, “Native advertising is all about being where the user is and blending in so that it feels more like valuable content than an intrusive ad.”

Public Relations

Public relations (PR) is a crucial component of advertising and promotion. For PR, the best-in-class marketing technology tool is Cision. This tool offers media monitoring and influencer outreach capabilities, making it easier for businesses to manage their PR efforts. Its limitations include high costs and a need for advanced analytics.

As President of Egg Marketing Susan Payton explains, “PR is about building relationships with your target audience, and that requires a combination of creativity, strategy, and the right tools.”

Print Advertising

Although print advertising may seem outdated, it is still an effective way for businesses to reach their target audience. For print advertising, the best-in-class marketing technology tool is Adobe InDesign. This tool offers advanced design capabilities, allowing companies to create high-quality print materials. Its limitations include a steep learning curve and high costs.

According to Joe Pulizzi, founder of Content Marketing Institute, “Print advertising can still be effective in reaching certain target audiences, especially in industries where print publications still hold a lot of value.”

Search Advertising

Search advertising, or pay-per-click (PPC) advertising, is a popular way for businesses to reach their target audience when actively searching for products or services. For search advertising, the best-in-class marketing technology tool is Google Ads. This tool offers advanced targeting options and keyword research capabilities, making it easier for businesses to reach their target audience effectively. Its limitations include high costs and a need for more transparency.

As Larry Kim, founder of WordStream, explains, “Search advertising is all about understanding your target audience and delivering ads relevant to their search queries.”

Social Media Advertising

Social media has become a crucial component of advertising and promotion. For social media advertising, the best-in-class marketing technology tool is Facebook Ads. This tool offers advanced targeting options and a large audience, making it easier for businesses to reach their target audience effectively. Its limitations include a need for more transparency and limited reporting capabilities.

Ann Handley, Chief Content Officer at MarketingProfs, says, “Social media advertising is about reaching your audience where they are spending their time and engaging with them in a way that feels natural and authentic.”

Video Advertising

Video advertising is a powerful way for businesses to engage with their target audience. For video advertising, the best-in-class marketing technology tool is YouTube Ads. This tool offers advanced targeting options and a large audience, making it easier for businesses to reach their target audience effectively. Its limitations include high costs and a need for advanced analytics.

According to Jon Mowat, founder of Hurricane, “Video advertising is all about telling a story in a way that resonates with your target audience and leveraging the power of video to capture their attention.”

In conclusion, by using the best-in-class marketing technology tools for advertising and promotion, businesses can improve their ROI and achieve their marketing goals. However, it is essential to consider the limitations of each tool and choose the one that best fits your business’s unique needs and budget.

In conclusion, by using the best-in-class marketing technology tools, businesses can improve their advertising and promotion ROI and achieve their marketing goals. Choose the tool that best fits your business’s unique needs and budget, and start creating persuasive copy that resonates with your target audience.

References

• “Programmatic Advertising: What it is, How it Works, and Why it Matters.” 8 Path Solutions, 12 Aug. 2021, www.8pathsolutions.com/blog/programmatic-advertising-what-it-is-how-it-works-and-why-it-matters/.
• Gazdecki, Andrew. “9 Mobile Marketing Trends You Need to Know for 2021.” Forbes, 13 Jan. 2021, www.forbes.com/sites/andrewgazdecki/2021/01/13/9-mobile-marketing-trends-you-need-to-know-for-2021/?sh=149ef98326d5.
• Koetsier, John. “5 Trends That Are Reshaping Native Advertising in 2021.” Singular, 9 Mar. 2021, www.singular.net/blog/native-advertising-trends-2021/.
• Payton, Susan. “What Is Public Relations?” The Balance Small Business, 14 Apr. 2020, www.thebalancesmb.com/what-is-public-relations-1794452.
• Pulizzi, Joe. “4 Reasons Print Advertising is Not Dead.” Content Marketing Institute, 17 Oct. 2017, contentmarketinginstitute.com/2017/10/print-advertising-not-dead/.
• Kim, Larry. “PPC Advertising: The Ultimate Guide.” WordStream, 6 Apr. 2021, www.wordstream.com/ppc.
• Handley, Ann. “5 Reasons Social Media Advertising is a Must-Do for Your Business.” MarketingProfs, 4 Nov. 2019, www.marketingprofs.com/articles/2019/41753/5-reasons-social-media-advertising-is-a-must-do-for-your-business.
• Mowat, Jon. “What is Video Advertising?” Hurricane, 24 Mar. 2021, www.hurricanemedia.co.uk/blog/what-is-video-advertising/.